The New Flipboard

Lead Product Designer

In 2017 Flipboard released an all-new version of its app across iOS, Android, and web. The new product introduced “Smart Magazines,” personalized reading spaces for your interests. Designed as an alternative to the noisy newsfeed environments of today, the new Flipboard gives users a way to read based on mindset, and a set of controls to customize their content.

I co-led the design effort for this release, working collaboratively with the product and engineering leads to deliver a new information architecture and refreshed onbording experience.

The new Flipboard home experience.
The new Flipboard home experience.
Prototype of the new Flipboard information architecture.
Refreshed article layouts based on the Flipboard Universal Design System.
Refreshed article layouts based on the Flipboard Universal Design System.
Flow for saving stories.
Flow for saving stories.
Quick access to profiles and shared collections.
Quick access to profiles and shared collections.
Onboarding to the new Flipboard.
Onboarding to the new Flipboard.
The new Flipboard on desktop.
The new Flipboard on desktop.
Desktop topic selection.
Desktop topic selection.